Who are we?

Urja Bar is a woman-owned small business founded by Sangeeta Kamra. Sangeeta is a passionate cook and fitness enthusiast. Based in North Carolina, she has a love for biking, hiking, and yoga, and recognizes the vital role that healthy eating plays in maintaining an active lifestyle.

Her family and friends have long appreciated her culinary skills, inspiring her to blend her two passions: fitness and cooking. After countless recipe trials to achieve a delicate balance of taste and nutrition, she decided to craft her own energy bars to share with the world. And that’s how Urja Bar was born!

What is our mission?

Our mission is to nourish your body with all natural and organic ingredients— thoughtfully crafted to ensure every bite is packed with delicious flavor and fuel for your day, never compromising on quality! We at Urja Bar believe that nutrition should not come at a sacrifice for flavor.

What does Urja mean?

Urja is a Hindi word which means ‘energy’ and Urja bar is made to provide the energy to our bodies before or after work outs, during travel, or as evening snacks.